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Brand Identity

The Pessimist Gin & Wine Bar



Lincoln is home to several top notch pubs, clubs and bars. The owners of The Pessimist identified a notable lack of a high-end Gin / Wine Bar in the city and in turn approached us with the task to craft an identity and suite of collateral for an ambitious new venue in the heart of the city. Something that was sophisticated and elegant without being exclusive and elitist.

Partner with a Deliberate Design Studio