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About Us

intentional is a deliberate design studio. Through craft, education and design we connect brands with people in unique and purposeful ways. We partner with brands to establish their core values, their key messages, and their home truths. We use this to craft meaningful experiences that cut through the noise.

This Is What We Do


Brand Identity

Brands are so much more than a collection of visual assets. They are the epitome of your communication. We aim to build brands that stand out and disrupt across sectors and mediums, consistently communicating personality and values.


UI / UX Design

We know that user experience is an opportunity to define user needs and understand the best way to execute a successful website, app, or digital strategy. We plan and prototype through a range of iterations meaning the end-user is always at the forefront of the process.


Design for Print

We consistently produce superb design and print solutions that enable our customers to stand out. We pair creative application with a  strong industry knowledge, meaning your key messages are always communicated on the most appropriate product.



A successful strategy centres around planning that combines brand hierarchy, user experience, and personality and tone, with a sense of storytelling. The strategy delivers a multi-disciplinary road map that sets a course for success.

This Is How We Do It

Our approach to design takes inspiration from the real world and real people, with our goal being to provide clarity and purpose through communication.

By focusing on streamlined strategic concepts, we create brands that stand out and connect with real people. Our work spans sectors and disciplines and has tangible impact across channels.


We approach with projects with discovery and insight to drive creative ways of connecting with people. When we invest time in to discovering what drives your audience’s behaviours, we can craft ideas and interactions that resonate with your audience.


We believe that simplicity is powerful, and by removing the superfluous and focussing on what really matters to your audience, we can create purposeful experiences that are meaningful to your community.


Our approach to design ensures that all work is primed by understanding, facilitating work that is both beautiful and strategic. We believe great design starts with insight. When grounded insight is coupled with creative application, we design extraordinary experiences across mediums.


We believe that the creative process does not begin and end with visual deliverables. We provide insight into the relationship between products and channels, building a collective strategy that enables the project or campaign to fulfil its potential.

From the Blog

HomeLet's Quarterly Magazine awarded to intentional.

HomeLet's Quarterly Magazine awarded to intentional.

We’re thrilled to be partnering with The UK's largest tenant referencing company on their quarterly flagship magazine. Let’s Talk is HomeLet’s quarterly…

billypaine 21st January 2019
Say Hello to a Deliberate Design Studio

Say Hello to a Deliberate Design Studio

Intentional. was founded in the Spring of 2017 and has grown from a client base of 2 to a client base in excess of 70 within 12 months. Intentional was born out…

billypaine 23rd July 2018
County-Wide Family Campaign Awarded to intentional.

County-Wide Family Campaign Awarded to intentional.

As a Lincoln-based Design Agency we’re always excited when an opportunity to give back to our local community arises. So when Visit Lincoln approached us in…

billypaine 23rd June 2018

Partner with a Deliberate Design Studio